How to Exceed Your Membership Goals

50 tips to attract, engage, and retain members.


According to the 2022 Association Trends Study by Community Brands, member loyalty has softened. Only 48% of members say their organization is more important, down from 56% a year ago. What this means is that membership organizations have to work harder than before to attract, engage and retain members.

This guide provides a list of 50 ways to help you think through your entire membership journey and boost membership.

Here are the key areas of focus in this guide:

  • Providing valuable and interactive content
  • Improving the member sign-up process
  • Engaging and retaining members
  • Managing social media
  • Attracting new members
  • Delighting your members every step of the way

Start growing your membership today. Download the guide. 


Download the guide