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The simple act of entering “measure member engagement” into a Google search box will return an astounding 1,240,000 results. Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. And, almost nine out of 10 ranked it “very critical” in a survey by Tate & Tryon, a Washington accounting firm that specializes in serving nonprofits.
Engagement serves as the gasoline for any membership organization, fueling its core objectives and keeping operations running smoothly. By consistently engaging members, associations not only maintain strong retention, but also have leverage to drive revenue, boost event attendance, improve advocacy efforts, and more.
Download this eBook to start understanding how associations can start to identify member engagement for improved member retention and long-term success.