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2022 Association Trends Study
How to increase member engagement through modern technology.
After more than two years of ups, downs, twists and turns, the focus on technology and member experience has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations?
We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn:
This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.
The connection between innovative technology and an excellent MX is stronger than ever.
72% of Members who believe their associations are early adopters of technology report high satisfaction with their organization
Only 24% of Members rate their association as an early tech adopter and excellent in delivering MX as it relates to technology
Understanding shifting member priorities positions your organization as the go-to resource in your industry.
Members report an increased interest in benefits like certifications and professional development, career advancement, targeted content, and job opportunities
Networking, job opportunities, and certifications/credentials are the top three benefits that attract members to associations
Review your organization’s value proposition to ensure it is relevant to your members and guarantee your current membership benefits deliver excellent MX.
The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.