2022 Association Trends Study
The Future-Focused Member Experience
How to increase member engagement through modern technology.
Is your association ready to meet shifting member priorities?
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After more than two years of ups, downs, twists and turns, the focus on technology and member experience has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations?
We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn:
- Your members’ new attitudes and outlooks toward technology
- Technology’s powerful impact on member loyalty
- Key technology trends that all association leaders should know about
- Action items aimed at providing greater member value and a more positive member experience
This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.
Fill out the form to download full report
Insight 1
Become an early tech adopter to enhance member loyalty
The connection between innovative technology and an excellent MX is stronger than ever.
72% of Members who believe their associations are early adopters of technology report high satisfaction with their organization
Only 24% of Members rate their association as an early tech adopter and excellent in delivering MX as it relates to technology
Takeaway
Ensure member loyalty remains strong at your organization by becoming an early adopter of technology.
Insight 2
Shifting member priorities impacts your association
Understanding shifting member priorities positions your organization as the go-to resource in your industry.
Members report an increased interest in benefits like certifications and professional development, career advancement, targeted content, and job opportunities
Networking, job opportunities, and certifications/credentials are the top three benefits that attract members to associations
Takeaway
Review your organization’s value proposition to ensure it is relevant to your members and guarantee your current membership benefits deliver excellent MX.
On-Demand Webinar
The Big Reveal: 2022 Association Trends Report
The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.