2022 Association Trends Study

The Big Reveal

The Future-Focused Member Experience

How to increase member engagement through modern technology.

Is your association ready to meet shifting member priorities?

Research Study

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After more than two years of ups, downs, twists and turns, the focus on technology and member experience has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations?

We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn:

  • Your members’ new attitudes and outlooks toward technology
  • Technology’s powerful impact on member loyalty
  • Key technology trends that all association leaders should know about
  • Action items aimed at providing greater member value and a more positive member experience

This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.

Fill out the form to download full report

Insight 1

Become an early tech adopter to enhance member loyalty

The connection between innovative technology and an excellent MX is stronger than ever.

72 Percent

72% of Members who believe their associations are early adopters of technology report high satisfaction with their organization

24 Percent

Only 24% of Members rate their association as an early tech adopter and excellent in delivering MX as it relates to technology

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Ensure member loyalty remains strong at your organization by becoming an early adopter of technology.

Insight 2

Shifting member priorities impacts your association

Understanding shifting member priorities positions your organization as the go-to resource in your industry.


Members report an increased interest in benefits like certifications and professional development, career advancement, targeted content, and job opportunities


Networking, job opportunities, and certifications/credentials are the top three benefits that attract members to associations

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Review your organization’s value proposition to ensure it is relevant to your members and guarantee your current membership benefits deliver excellent MX.

On-Demand Webinar

The Big Reveal: 2022 Association Trends Report

The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.